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DescriptionUniteds Digital Technology team is comprised of many talented individuals all working together with cutting-edge technology to build the best airline in the history of aviation. Our team designs, develops and maintains massively scaling technology solutions brought to life with innovative architectures, data analytics, and digital solutions.
Job overview and responsibilities
The Principal Designer – UX will play a meaningful leadership role on United’s Customer UX team, shaping how travelers experience our digital products throughout their journey. In this role, you’ll lead a portfolio of omnichannel design work, guide teams through complex problem-spaces, and help us deliver experiences that feel clear, supportive, and genuinely helpful to the people who rely on them.
We’re looking for someone who brings empathy, curiosity, and a deep respect for design craft. Someone who enjoys untangling complexity, cares about usability as much as visual polish, and creates thoughtful, high-fidelity work that moves teams forward. If you’re energized by collaboration, motivated by impact, and ready to help elevate the quality of digital experiences for millions of travelers, we’d love to have you help shape what comes next.
Own and orchestrate a portfolio of products or problem spaces. Set direction, define priorities, and ensure your team delivers cohesive, high-quality solutions. Provide mentorship, critique, and oversight to help designers grow while raising the bar on design excellence.
Manage and influence stakeholders
Build strong partnerships with product, engineering, operations, and business leaders. Facilitate alignment around strategy, scope, and success criteria. Communicate design decisions effectively, negotiate trade-offs, and proactively manage expectations to keep teams aligned and moving forward.
Craft intuitive, usable, and visually excellent interactions
Design interaction models that balance clarity, usability, and visual refinement, enabling customers and employees to navigate confidently across products and touchpoints.
Design inclusive, cohesive omnichannel experiences
Ensure interaction patterns, visual language, and behaviors remain consistent and seamless across platforms, devices, and channels—supporting a unified, end-to-end experience ecosystem.
Define interaction and motion patterns
Establish how interfaces behave, from micro-interactions to complex workflows. Use motion, hierarchy, and visual cues to enhance comprehension, provide feedback, and improve overall usability.
Prototype to explore, communicate, and validate
Create high-fidelity prototypes, interaction studies, and storyboards that bring behaviors and visuals to life. Use prototyping to test hypotheses, accelerate usability learning, and gain alignment with partners.
What’s needed to succeed (Minimum Qualifications):
Bachelor’s degree in a relevant field (Human-Computer Interaction, information design, communications, Computer Systems, Visual Design or related disciplines)
5+ years of experience in UI/UX design, with 3 years as a design lead.
Portfolio with case studies showing process, decisions, and business or customer impact
Abreast of emerging UI trends, tools, and technologies
Proficiency using digital design and prototyping tools (Figma, Adobe Creative Cloud, etc.)
Experience applying WCAG accessibility standards to designs
Proven effectiveness in working as a lead in cross-functional teams which include business analysts, designers, researchers, developers, and product owners
Experience with Agile and/or lean philosophy and methods
Design experience for both web and mobile platforms
A user-centered approach in design perspective and practice
Excellent verbal and written communication skills
Positive attitude and be able to work effectively in a team
Ability to manage multiple efforts and adapt to changing priorities, while maintaining high attention to detail
Ability to solve problems creatively and effectively
What will help you propel from the pack (Preferred Qualifications):
Expertise in design principles, visual systems, and best practices, including layout, typography, and color theory
Familiarity with front-end technologies and development patterns across iOS and Android
The base pay range for this role is $109,820.00 to $142,936.00.
The base salary range/hourly rate listed is dependent on job-related, factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards.
You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodationsunited.com to request accommodation.","industry":"Industry