Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job overview and responsibilities

The Product Manager - Loyalty role is responsible for driving the development, enhancement, and execution of new product initiatives and capabilities for the MileagePlus business. This role partners closely with Loyalty leaders to develop the strategic roadmap, prioritize new product initiatives, and manage work from discovery and prioritization through delivery, measurement, and iteration.

This role owns the execution of new initiatives, guiding the development of new features and capabilities while also driving high-impact, business-led initiatives across the Loyalty organization. Through strong product leadership and a customer-centric mindset, this role brings innovative capabilities to life that enhance engagement and deepen member loyalty.

This role is ideal for a product manager who excels at blending strategy, customer insights, and technical delivery, and who thrives in a dynamic, highly collaborative environment focused on strengthening loyalty engagement and unlocking the full value of the MileagePlus program.

Drive Product Strategy & Roadmap Prioritization

Partner with Loyalty leaders to refine strategic priorities, identify new product opportunities, and translate business objectives into actionable, prioritized roadmaps that advance the MileagePlus strategy.

Lead Discovery, Requirements, and Solution Definition

Leverage customer and business insights to drive discovery, define scope and requirements, and lead solutioning discussions to translate ideas into clear product features.

Manage End-to-End Product Execution

Lead delivery of new product initiatives from planning through launch by partnering closely with Digital Technology, UX/UI, Analytics, and cross-functional teams to ensure seamless execution.

Drive High-Impact Business-Led Initiatives

Drive execution of high-impact, cross-functional initiatives by serving as the product manager partner to Loyalty Business Owners. Align program strategy with technical delivery, translate business goals into clear requirements, solution designs, MVP definitions, and end-to-end plans, and ensure milestones, dependencies, and outcomes are managed effectively.

Stakeholder Alignment, Communication, & Reporting

Ensure strong communication and alignment across Loyalty, Digital Technology, and partner teams. Drive readiness for feature planning, execution, delivery, and reporting by ensuring stakeholders are informed, engaged, and equipped to support successful outcome

Measure Performance & Optimize Product Value

Define success metrics, evaluate product performance post-launch, and use insights to optimize features, inform future enhancements, and demonstrate value delivered to members and the business.

NOTE: This position provides a hybrid work arrangement including approximately 50 of the time spent onsite at our Chicago office location and 50 remotely.

• Bachelor’s degree in Business, Product, Technology, Engineering or related field
• Minimum 4 years of product ownership/management experience
• Experience working in Agile, Scrum, or SAFe environments with cross-functional teams
• Proven ability to manage end-to-end product execution, from discovery through launch and measurement
• Product experience in mobile, digital platforms, or customer-facing experiences
• Strong product management and technical skills including Agile delivery tools (e.g., Jira, Confluence), requirements definition, backlog management, and basic data analysis and reporting
• Proven track record of working independently to develop and execute successful projects or new product initiatives to drive business growth
• Demonstrated ability to translate business strategy into product roadmaps, requirements, and actionable work
• Comfortable working in fast-paced, growing environment across functions
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas to diverse audiences
• Must be legally authorized to work in the United States for any employer without sponsorship
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is an essential function of the position

• Masters degree in Business, Marketing, Product or related field

• Loyalty program experience

• Experience and/or certifications in Agile, Scrum, or SAFe (e.g., CSPO, PSPO, CSM, POPM, SAFe, Agilist, PMI-ACP)

• Experience supporting or participating in Program Increment (PI) Planning or enterprise Agile structures

• Experience with digital analytics platforms, loyalty or CRM systems, mobile and API-based platforms, cloud environments and personalization or experimentation technologies.