Job Purpose

Senior Adobe Analytics Developer (with minimum 5+ years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights.

Key Accountabilities 

Implementation & Configuration:

• Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps.
• Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging
• Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics.
• Configure and maintain Adobe Analytics reports and dashboards.
• Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities.
  
  Data Layer and Tag Management:
• Develop and maintain robust data layer specifications to ensure accurate and consistent data collection.
• Implement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements.
• Troubleshoot and resolve technical issues related to tag management and data collection.  

Data Analysis & Reporting:

• Analyse large datasets to identify trends, patterns and opportunities for optimization.
• Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives.
• Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses.

Educational and Experience Requirements