At United, we strive to provide only the best travel experiences – to our customers and our clients. Our Sales team works closely with travel agencies, United travel departments, corporate clients and more to provide phenomenal customer solutions that lead to fruitful business relationships. And through valued customer feedback, optimized partnerships, and innovative sales strategies, Sales continues to be the largest revenue-generating department at United.

Job overview and responsibilities

The United for Business Marketing team is seeking a Salesforce Specialist with deep platform expertise, attention to detail, and a strong understanding of marketing and sales operations. This individual will play a key role in scaling our Salesforce capabilities by supporting day-to-day administration, optimizing platform performance, and enabling efficient processes through automation and configuration.

The role includes managing user access, creating reports and dashboards, improving data hygiene, and supporting marketing technology projects across Salesforce and integrated systems. Working closely with business stakeholders, IT, and product owners, the Salesforce Specialist will help translate business needs into scalable solutions.

• Manage and configure Salesforce to support Marketing and Sales operations, including custom objects, page layouts, validation rules, flows, and automation, ensuring scalable and efficient CRM functionality.
• Oversee user access management, permission sets, data hygiene (lead updates, deduplication), and sandbox refreshes to maintain platform security and data integrity.
• Collaborate with IT, product owners, and stakeholders to translate business requirements into Salesforce solutions, including custom integrations, solution design, and implementation strategies.
• Build and maintain reports and dashboards to support actionable insights for Sales and Marketing leadership.
• Create and maintain process documentation to enable consistent execution and knowledge sharing across teams.
• Evaluate and test Salesforce AppExchange tools and recommend best-fit solutions to extend platform capabilities.

This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.

• Bachelor’s or Master’s degree in Computer Science, Information Systems, or related field, or equivalent practical experience
• 4+ years of experience working as a Salesforce Administrator or Salesforce Consultant
• Proficient with Salesforce platform features including Flows, Lightning App Builder, formula fields, and validation rules
• Experience working with Lightning Experience, dynamic forms, and record-triggered flows
• Familiarity with Apex triggers, classes, and asynchronous processing
• Demonstrates strong attention to detail, analytical thinking, and a continuous improvement mindset
• Comfortable working independently in Agile environments with shifting priorities
• Excellent communication and presentation skills with the ability to engage stakeholders at all organizational levels

• Master’s degree
• Salesforce Administrator or Advanced Administrator certifications
• Salesforce developer experience, including APEX, Lightning Components, Visualforce, and Lightning Web Components (LWC)
• Working experience with marketing automation tools, specifically Salesforce Account Engagement (Pardot)
• Experience working in Aviation, Transportation, or Hospitality industry